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A Guide to Create App Screenshots for iOS and Android

app store icon & app store screenshots

According to Statista, there are 4.4 million apps available on the App Store and Play Store. The app store screenshots are a significant asset for your app. They are part of your app store listing and app store optimization so they can help you rank higher on the app stores. 

It’s a fact, your app screenshots help you gather more users. Use them to show a preview of your app and showcase the most important features on the app stores. Help your users understand how the app can help them and why they should download it.

Users can arrive on your page through organic search and ads. Screenshots are an important part of your ASO (app store optimisation), they will help your discoverability through the stores. Also, they appear just under your app name and icon. They are the first graphic assets your users see, use them to make a good impression.

In this article, you will find all the necessary info for you to get started on your app store screenshots. 👇

iOS App Screenshots


For your Apple app store listing, you have to upload at least one screenshot for each required device in the App Store Connect. However, the maximum number of images that can be uploaded for each device is 10.

If your app is available in multiple languages, you can localize your app store screenshots. This way users know right away that they can use the app in their language and they understand the features that you are presenting. We recommend localizing the screenshots, they will help you grow your user base.

Take advantage of this space to create beautiful screenshots for your app. Showcase the apps’ interface and highlight the top features of your app to help your users make a decision.


  • Your app screenshots’ corners will be rounded automatically;
  • If you upload a video it will appear first. However, the first screenshots will remain visible on some devices. We advise to create an app video, we will create an article about the app store videos to help you get started. 

As an example, you can take a look at screenshots we created for Ready Set Holiday’s app store listing on the App Store.

How App Screenshots Look on the App Store
Apple App Store Screenshots
Supported Sizes
  • 6.5 inch (iPhone 11 Pro Max, 11, Xs Max, XR) 1242 x 2688 px – required
  • 5.8 inch (iPhone 11 Pro, X, Xs ) 1125 x 2436 px (scalable from 6.5 inch screens) – optional
  • 5.5 inch (iPhone 6s Plus, 7 Plus, 8 Plus) 1242 x 2208 px (if needed, 4.7 inch screenshots can be scaled from these) – required
  • Apple Watch (series 3, 4 and 5) 312 x 390 px or 368 x 448 px – required

Read more about the specs here.

Android App Screenshots


For your Google Play Store listing, you have fewer materials to prepare. In your Google Play Console, you can upload min 2 screenshots but no more than 8 screenshots for each supported device.

The screenshots have to be created according to some requirements from Google. These are only a few, you can see an easy overview below or read more here: 

  • The file format has to be JPG or 24-bit PNG;
  • The screenshots’ size has to be between 320 px and 3840 px;

Screenshots are localizable on Android as well and the same rule applies to promo videos – they appear before the app store screenshots.

Check out Ready Set Holiday’s app store listing on Google Play. 👇

How App Screenshots look on the Google Play Store
Google Play Store Screenshots - RSH 2

Google Play Featured Graphic


The feature graphic is a mandatory asset for publishing your app on the Google Play Store. This asset is used to showcase your app in different featured categories on Google Play Store, such as trending or top-grossing app categories.

Right after publishing, your app can get featured in one of the “New” categories. Your feature graphic should showcase your app and attract new users.

Note: your app icon won’t always appear next to your feature graphic.

  • Format – JPEG or 24-bit PNG
  • Dimension – the featured graphic should be 1024px x 500px

How to & Inspiration

Take your time to create your graphic assets for the app store. Try to highlight the most important app features as much as you can so that users will better understand what your app is about. If your app is available in multiple languages, localize the screenshots. Catch users attention with beautiful screenshots and short texts to describe your app’s purpose.

Make beautiful app screenshots with easy to use tools like App Launchpad. We used App Launchpad inthe past to make catchy screenshots for our app, Ready Set Holiday!. It saves a lot of time, it is really easy to use and you can edit your screenshots for both iOS and Android store listings.

Other similar tools are AppMockUp, and Previewed, both of which have a large collection of modern frame types and pre-made layouts for you too choose and edit as you like. Give them a try!

Beautiful App Screenshots from Apps We Love

Google Play Store Screenshots - Airbnb

Captured from Airbnb on Google Play

Google Play Store Screenshots - Medium

Captured from Medium on the App Store

It might seem a bit much at first, but you can create a set of app screenshots and update them as your app gets more attention on the app stores.

Think about how you want to present your app and once you have a strategy, create the first set of screenshots for your app. You can test several versions to get the best outcome. 

If you need help with the app screenshots, don’t hesitate to contact a designer or invest some money in a tool to make the process easier. The screenshots are very important so they have to be eye-catching for your audience.

Lastly, don’t forget to update these materials periodically. Try to improve them based on insights from your users and based on the latest design trends.

We hope this article will help you create your app store screenshots. We will update it periodically to include the latest changes. Don’t hesitate to drop us a line if you have any questions.

Just Getting Started on Your App Store Listing?

Want to develop your own app?

You’re in the right place. Here at Cobalt Sign, we’re building apps for iOS and Android since 2011 and we love every part of it. We always stay up to date with the latest technologies and we like to take a meticulous approach to create gorgeous apps, starting from just an idea to product launch.