The DVLUP program from Nokia just got integrated into the Microsoft Developer Network as part of Programs>Rewards.
The previous DVLUP had a more friendly and playful style focusing very much on gamification and challenges.
A year of DVLUP infographic (source: DVLUP blog)
Below is a screenshot including my profile image and cover photo.
The new site comes with a redesigned, more professional look to match the MSDN platform, single sign-on, extended profile, leaderboard and points history.